In addition the company should be well-informed of any and all potential threats, whether competition or vicious. Maintaining responsibility and showing it will be the recommended strategy for Johnson & Johnson - keep doing what it's doing.
Grazier's Factors of Motivation
Crisis management requires a solid team to create and implement strategies to drive an organization out of a current situation and an actual clear plan for the prevention of future incidents. Peter Grazier is a professional who helps teams create purpose and cohesion, among many other factors of motivating teams (2005). The reaction to the Tylenol crisis involved several of Grazier's factors of motivation, including the presence of a real purpose and a true challenge.
After the Tylenol contamination process, the management teams at Johnson & Johnson had the advantage of a real purpose. With a true and shared goal to attain, teams have a much better chance to succeed. With each death reported from the contaminated Tylenol, the urgency for not only the entire management team became heightened but also with each individual employee. The crisis created a movement within all levels to resolve the issue, whether to save the bottom line or to save their job.
Another factor of motivation that was present in the crisis management of the Tylenol crisis was a challenge. Although some challenges can be created and presented to increase motivation, the incident of the lethal contaminations was an enormous challenge to deal with immediately as well as continuously. No one had a moment to get bored or to lose focus on the issue since the issue was so grave and immediate. One of the greatest challenges that faced...
The team which manages and creates the opportunities for the ideas are at the core of that success. The ability to motivate teams is essential for the health of the overall organization. The continued success of Johnson & Johnson are a result of the strong team management techniques in practice at that corporation.
References
Edwards, Paul. (1999) "Making a trauma out of a crisis." Marketing Week, 22(22), p. 26. Retrieved through the World Wide Web using SFX Ex-Libris Database on October 24, 2006.
Grazier, Peter (1998) "Teambuilding Inc. Article - Team Motivation." Retreived from the World Wide Web at http://www.teambuildinginc.com/article_teammotivation.htm. On October 24, 2006.
Johnson & Johnson 2005 Annual Report. (March 15, 2006) Retrieved through the World Wide Web at http://www.jnj.com/2005AnnualReport/index.htm?textOnly=falseon October 24, 2006.
Ruquet, Mark E. (November 11, 2004) "An apology would be nice, as a starting point." Science News, 108(43), p. 58. Retrieved through the World Wide Web using FirstSearch Database on October 24, 2006.
Simola, Sheldene K. (2005) "Organizational crisis management: Overview and opportunities." Consulting Psychology Journal: Practice and Research, 57(3), pp. 180-92. Retrieved through the World Wide Web using Ebscohost on October 24, 2006.
Tamper resistant packaging rules" (November 20, 1982) Science News, 122(21), p. 333.…
